Press Releases (PR) date back to 1906. Obviously, over the years the distribution of press releases have changed, needless-to-say, substantially improved with the technologies available to business owners and consumers. Technology has helped to enhance the timeliness of press release as most media and consumers can see the publishing of press releases almost instantaneously. Further enhancements to press release distribution are social media sites.
Press Releases are beneficial for the following reasons:
- Instant Online Visibility – as soon as you publish your press release on our website (STLRealEstate.News) it is published on our highly optimized blog site, indexed by the major search engines like Google, Bing and Yahoo. Additionally, it is indexed by Google News and distributed to our massive social media network exceeding 60 top-rated social sites like Google+, Facebook, Twitter, Google Blogger, Tumblr and many more for maximum online visibility.
- Enhanced Credibility – consumers typically trust news sources. Therefore, if you want to enhance your public image with your target consumer audience press releases are an excellent strategy to accomplish that.
- Inbound Links – links are critical to your websites search engine rankings. To rank high in organic search results your website must follow search engine guidelines. The major search engine like Google, Bing and Yahoo recommends that you develop inbound link to your website. Inbound links are links on other websites that consumers click and end up on your website. Those links are assigned values by the search engines. Links from websites that have “relevant” content are assigned a greater value. News links are considered among the highest of link values. Therefore, to get your website to rank higher in organic search results you should distribute press release routinely.
- Increase Website Traffic – if you publish press releases your website traffic will increase for three reasons (1) the articles will be read by consumers and some of them will click on the links to visit your website increasing traffic that you would not receive otherwise (2) as your website moves up in organic search results you will attract more traffic (3) when we publish press releases our system will automatically distribute the PR to our massive social media network exceeding more than 60 top-rated social sites. Friends and followers on our social media network will click on links to your website to verify information.