Tag - real estate agents

HomeASAP Named a 2017 BizTech Award Winner for Technological Innovation

HomeASAP Named a 2017 BizTech Award Winner for Technological Innovation

JACKSONVILLE, Fla./ Sept. 19, 2017 (StlRealEstate.News) — Real estate technology company, HomeASAP (https://homeasap.com/) has been named a 2017 BizTech Award winner by the Jacksonville Business Journal. The awards honor Northeast Florida-based businesses that are on the cutting edge of creating, using and selling technology, that have demonstrated a strong record of innovation and outstanding performance over the past year.

HomeASAP creates software that is used by real estate agents to market themselves online, with emphasis on Facebook. Its suite of applications and services for agents include the Real Estate Agent Directorysm on Facebook, which connects real estate professionals with home buyers, sellers and referral business. HomeASAP’s Directory surpassed 500,000 members earlier this year. Additionally, the company launched Search Alliancesm, a first-of-its-kind cooperative marketing platform that enables agents to create their own national consumer home search marketplace to compete effectively with property portals like Zillow and Trulia. Search Alliance works by networking thousands of individual agent IDX Home Search sites which HomeASAP provides participating agents.

“We’re honored to be recognized by the Jacksonville Business Journal for our innovation and technological achievements,” said Chief Product Officer, David Murphy, who accepted the award on behalf of the firm. “It’s a testament to our team, and well-deserved. We’re aggregating data between 180 MLSs (Multiple Listing Services) representing over 90 percent of the listings in the country. We have also spent considerable time developing, testing and refining our user-interface so that it’s extremely easy to use and provides an exceptional user experience demanded by today’s consumers.”

“We’re attempting to disrupt the industry,” Murphy added. “Agents have talked about creating a platform like this for a long time, but no-one had figured out how to do it until now. Zillow went the direction of trying to circumvent real estate agents. We are re-empowering them.”

Other notable technological features and market differentiators for Search Alliance include:

  • Accuracy of its MLS data and speed of data delivery.
  • Elegant user-interface, which supports thousands of agent IDX websites while maintaining a consistent user-experience.
  • Innovative technology that enables agents to overcome the geographic search boundaries of their local MLSs and provide their consumers a national MLS search capability.
  • Leverages the collective marketing firepower of thousands of agents, making it possible for individual agents to compete with portals for consumer attraction.
  • Lowers traffic and lead generation costs by optimizing the agent’s marketing spend using a bid auction system to deliver targeted, high-quality consumer traffic.

HomeASAP is rolling out Search Alliance to real estate agents nationwide. There is no cost to join.

HomeASAP was recognized as one Northeast Florida’s fastest-growing companies in 2017 based upon its average annual growth rate across all industries over the past three years. In addition to Search Alliance and The Real Estate Agent Directory, HomeASAP also provides real estate professionals with Facebook marketing services for content management, lead capture, advertising, and referrals under the names, Page Engagesm, Dream Sweepssm, TurnKey Suitesm, Agent Advantagesm and Real Estate Agent Referralssm.

For more information, please visit https://homeasap.com/ or connect with HomeASAP on one of its social channels:

SOURCE: HomeASAP

Digital Media Licensing Association to Help Real Estate Photographers Protect Their Rights

Digital Media Licensing Association to Help Real Estate Photographers Protect Their Rights

CHANDLER, Ariz./ Sept. 13, 2017 (StlRealEstate.News) — The Digital Media Licensing Association (DMLA) is launching a registration drive encouraging the growing field of real estate photographers to join the organization. The DMLA says thousands of real estate photographers practicing nationwide and their clients will benefit by taking advantage of the resources, education and guidance gained by years of experience DMLA members have in the visual licensing industry and how to protect visual works.

Real estate photographers and companies can visit www.digitalmedialicensing.org to join the organization.

DMLA is making a direct membership appeal to real estate photography professionals in light of recent court cases related to copyright infringements of professional real estate listing photographs and the extensive unauthorized uses of real estate images.  As illustrated by recent court cases, such as VHT Studios v. Zillow, photographers and other content creators are not being properly compensated for these excessive uses. Zillow was found guilty of willful copyright infringement by a jury and ordered to pay over four million dollars to VHT Studios in statutory damages.

Real estate is a vital driver of the U.S. economy, with over 1.2 million professional agents being served by over 10,000 professional photographers working to market the average seller’s most valuable asset. The nation’s largest network of real estate photographers, VHT Studios, is encouraging professional photographers to take advantage of the benefits of DMLA membership. CEO and Co-Founder Brian Balduf says, “Real estate photographers will benefit from the valuable resources that DMLA has to offer.  The chance for the thousands of individual photographers and small companies to come together under one organization to protect our rights and those of our clients is very exciting. We appreciate the DMLA stepping up to help with this very important issue for so many parties. We look forward to working with all of our counterparts in the industry in this effort,” Balduf added.

As a DMLA member, real estate photographers can work within the DMLA structure to help establish and communicate licensing guidelines that benefit all interested parties as well as provide some common language around standard uses and restrictions. DMLA has been advocating on behalf of photographers and digital media licensors to protect copyright for more than 60 years.

Membership provides photographers a much stronger voice, as an industry, to direct and enforce the usage of the Intellectual property they create. Even the real estate agents who photograph their own listings will benefit from DMLA’s services. RE Photographers can join DMLA as Associate Members for $350 per year while larger RE companies will join as General Members at an annual fee based on the size of the company.

DMLA is also reaching out to major real estate organizations to work in conjunction with them to ensure the clients of real estate photographers have their needs addressed.

About DMLA:

The Digital Media Licensing Association, Inc. (“DMLA”) (formerly known as the Picture Archive Council of America, Inc.) is a not for- profit trade association that represents the interests of entities who license digital media. Founded in 1951, DMLA’s membership currently includes over 100 image libraries worldwide that are engaged in licensing millions of images, illustrations, video clips, and other content on behalf of thousands of individual creators. Members include large general libraries, such as Getty Images (US), Inc., Adobe, and Shutterstock, Inc., and smaller specialty libraries, all of which support and provide livelihoods to individual visual media artists. DMLA members also provide a valuable service to the media and commercial users by granting ready access to historical and contemporary collections of visual content that illustrates and illuminates all aspects of our society and culture. Over the years, DMLA has developed licensing standards, promoted ethical business practices, and actively advocated for copyright protection on behalf of its members. In addition, DMLA educates and informs its members on issues including technology, tools, and changes in the marketplace.

SOURCE: Digital Media Licensing Association

Hurdlr Earns Grand Prize At Realogy FWD Innovation Summit

Hurdlr Earns Grand Prize At Realogy FWD Innovation Summit

NEW YORK/ Sept. 10, 2017 (StlRealEstate.News) — Realogy Holdings Corp. (NYSE: RLGY) today announced Hurdlr, Inc. as the grand prize winner of the 5th annual Realogy FWD Innovation Summit held at the Microsoft Technology Center in New York City. Hurdlr earned top honors at FWD for presenting the most innovative technology product or service designed for the real estate industry among the 15 emerging technology companies. The event was livestreamed via Facebook Live, and a replay is now available on Realogy’s Facebook page.

“Today we were treated to a showcase of technology-enabled solutions to everyday issues in our industry,” said John Peyton, president and CEO of the Realogy Franchise Group. “The ideas and solutions presented today ranged from artificial intelligence and virtual reality to smart new apps designed to make real estate agents and brokers more successful.”

Hurdlr, based in Bethesda, Maryland, is a mobile app for independent workers, freelancers, and solopreneurs to manage their finances in seconds. It provides business performance insight that helps real estate agents maximize their productivity. Realogy presented Raj Bhaskar, Hurdlr co-founder and CEO, and Anu Bhaskar, co-founder and CTO, with a $25,000 cash prize as well as a coveted placement in the ZapStore, an innovative app and service marketplace that is directly integrated within Realogy’s proprietary Zap® platform for its affiliated brokers and sales professionals.

“Managing your accounting, finances and taxes may not be very sexy, but profitability is so important in any industry, and that’s what we feel we are bringing to the table for real estate agents,” said Hurdlr CEO Raj Bhaskar.

The other two companies selected as FWD medalists were first runner-up Agentology, a lead management and qualification platform for agents, and the second runner-up Transported, a virtual reality app that works with any camera or VR device. More information about all of the participating companies is available at RealogyFWD.com, including list of past winners and finalists.

About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby’s International Realty® and ZipRealty®. Collectively, Realogy’s franchise system members operate approximately 14,250 offices with more than 281,000 independent sales agents conducting business in 114 countries and territories around the world.  NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services, and ZapLabs LLC, its innovation and technology development subsidiary.  Realogy is headquartered in Madison, New Jersey.

SOURCE: Realogy Holdings Corp.

Realogy Announces Agreement With Artificial Intelligence (AI) Real Estate Technology Company, OJO Labs

Realogy Announces Agreement With Artificial Intelligence (AI) Real Estate Technology Company, OJO Labs

MADISON, N.J. and AUSTIN, Texas/ Sept. 7, 2017 (StlRealEstate.News) — Realogy Holdings Corp. (NYSE: RLGY) has entered into an agreement with OJO Labs, Inc. to provide its leading-edge, machine-powered assistant known as “OJO” to real estate sales agents across select markets affiliated with Realogy’s renowned consumer brands, which include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Corcoran®, ERA®, Sotheby’s International Realty®.

OJO, a conversational AI-powered assistant, uses mobile messaging and innovative web experiences to redefine how consumers access personalized information throughout their home transaction process. OJO focuses on lifestyle, neighborhood and home preferences to deliver more effective, customized information. Consumers will have competitive marketplace advantages through proactive OJO insights and immediate intelligent responses. OJO nurtures the communication with the consumer through the research process until the consumer is ready to be in direct communication with an agent.

Delivering the highest-quality leads to sales agents enables them to focus their time on buyers and sellers who are more likely to transact. Participating brokerages from the Realogy Franchise Group and NRT will be determined in the next several months as the companies move from the planning phase to execution.

“We are committed to a strategy of leveraging the power of Realogy to make our affiliated sales agents more productive and their businesses stronger,” said John Peyton, president and chief executive officer of the Realogy Franchise Group. “We are excited to get OJO and this innovative technology into the hands of our affiliated agents. We hope the results of the program will support our belief that an AI assistant could lead to increased agent productivity and higher conversion rates for online leads. This is just one of many new concepts we plan to learn from in the months ahead.”

“In the discovery phase of the home buying and selling process, consumers often are not ready to speak to someone yet and don’t want to be sold by third parties looking to inundate the client as a lead,” said John Berkowitz, co-founder of OJO Labs. “OJO helps consumers navigate the early processes of buying or selling in the most effective way.”

OJO Labs engineered a patent-pending technology to enhance the home decision process by creating a highly personalized, consumer-centric experience through the fusion of machine and human intelligence. “When we connect consumers with Realogy’s affiliated agents we will be delivering a more engaged, informed and ready client,” added Berkowitz. “Consistently communicating with, and nurturing home buyers and sellers as they explore the decision-making process gives them the comfort and privacy that will ultimately deepen the connection to the agent.”

“In determining who we brought this powerful technology to market with, it was very important to us that we found a company deeply committed to its affiliated agents and to working with business partners who are truly interested in innovation. It is clear there is an extremely impressive team at Realogy that is laser-focused on pushing the industry forward and creating meaningful value,” noted David Rubin, co-founder of OJO Labs. “Even though we are an AI company we are still in the business of people. Partnership and values are of the highest importance to us, and we have found the executives at Realogy, along with their brands, to be committed to innovation, collaboration and a better future for the real estate industry.”

Beyond its new relationship with OJO, Realogy continues to move ahead with its strong focus on technology and innovation. The Company will host the 5th annual Realogy FWD Innovation Summit tomorrow, Friday, Sept. 8, 2017 at the Microsoft Technology Center in New York City. Fifteen tech start-up companies have been selected to compete for the right to be named the most innovative technology product or service designed for the real estate industry. The Realogy FWD event will be livestreamed on Facebook Live beginning at 10 a.m. eastern time.

About OJO Labs, Inc. OJO Labs is on a mission to fundamentally improve the way people make their most important decisions through the fusion of machine and human intelligence. The company developed a unique, AI-based technology that can conduct text conversations with consumers at scale. By combining natural language understanding with data and personalization, the product allows for consumers to deeply engage in a purchase process prior to interacting with a salesperson. OJO Labs is backed by the two most active VC firms in Texas and was recently recognized as an Austin A-List and 50 On Fire winner. The OJO team has decades of combined experience scaling businesses together and has deep experience in engineering, data science, product development and operations.

About Realogy Holdings Corp. Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, Sotheby’s International Realty® and ZipRealty®. Collectively, Realogy’s franchise system members operate approximately 14,250 offices with more than 281,000 independent sales agents conducting business in 114 countries and territories around the world. NRT LLC, Realogy’s company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy’s brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services, and ZapLabs LLC, its innovation and technology development subsidiary. Realogy is headquartered in Madison, New Jersey.

Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements related to Realogy’s relationship with OJO Labs and assumptions that virtual assistant technology could lead to increased agent productivity and higher conversion rates for online leads. These forward-looking statements involve known and unknown risks, uncertainties and other factors discussed in Realogy’s filings with the SEC, including that there can be no assurance that the program will be successful. Any forward-looking statements speak only as of the date of this press release and, except to the extent required by applicable securities laws, Realogy expressly disclaims any obligation to update or revise any of them to reflect actual results, any changes in expectations or any change in events. For additional information concerning risks, uncertainties and other factors that may cause actual results to differ from those anticipated in the forward-looking statements, and risks to our business in general, please refer to Realogy Holdings Corp.’s SEC filings, including its Annual Report on Form 10-K for the fiscal year ended December 31, 2016 and its quarterly report on Form 10-Q for the quarterly period ended June 30, 2017.

SOURCE: Realogy Holdings Corp.

Berkshire Hathaway HomeServices The Preferred Realty Offers the Only Local Online Neighborhood Search

Berkshire Hathaway HomeServices The Preferred Realty Offers the Only Local Online Neighborhood Search

Pittsburgh, PA/August 29, 2017 (PRWEB) (StlRealEstate.News)–In a continued stride to perfect the consumer real estate experience, Berkshire Hathaway HomeServices The Preferred Realty has launched a new search function on its website that will allow prospective buyers to search in specific neighborhoods.

“We understand that the majority of home buyers start their search online. That being said, we are always looking for ways to improve the user experience,” says Jim Saxon, President of Berkshire Hathaway HomeServices The Preferred Realty, a real estate brokerage headquartered in Pittsburgh, Pennsylvania. “Nearly every real estate website allows users to search by zip code, city or school district, but we are the only local real estate site that allows you to search by neighborhood. While that may seem simple, it’s not. It has taken us years to develop this technology.”

Prospective home buyers simply visit ThePreferredRealty.com and type the neighborhood name into the search bar. From there, homes for sale in the selected neighborhood will appear on an outlined map.

This new search function will benefit buyers who know they want to purchase a home in a specific neighborhood, such as Hartwood Estates or The Village at Treesdale. Unlike other websites, ThePreferredRealty.com will only display properties in the selected neighborhood, therefore simplifying the search process. In addition, the website will send the prospective buyers email notifications when new homes are listed in their desired neighborhood.

“We are excited to be on the leading edge of technology in the Pittsburgh real estate market,” says Saxon. “We believe this tool will be extremely beneficial to prospective buyers, as well as real estate agents and home sellers.

Berkshire Hathaway HomeServices The Preferred Realty is the only real estate website in Southwestern Pennsylvania to offer this technology. The neighborhood search function is free and available to the public. To start a neighborhood search, visit https://www.ThePreferredRealty.com.

 

 

Top-Ranked Real Estate Coaching Company Tom Ferry International Named to Inc. 5000

Top-Ranked Real Estate Coaching Company Tom Ferry International Named to Inc. 5000

August 28, 2017(PRWEB) (StlRealEstate.News)–Tom Ferry International, the top-ranked real estate coaching company worldwide, earned its fifth consecutive ranking on the Inc. 5000, an annual compendium of the fastest-growing private companies in America. As a five-time recipient of the Inc. 5000 award, Tom Ferry International also becomes an Inc. 5000 Hall of Fame honoree.

Revenue of $29.9 million in 2016 and three-year growth curve of 182 percent ranked Tom Ferry International No. 2042 on the list. The company’s previous highest ranking was No. 2088 in 2016.

“It’s very gratifying to know our training resonates with our clients and they recognize and appreciate the value we provide,” CEO and founder Tom Ferry says. “Our growth is directly attributable to our ability to improve our clients’ lives and businesses, and of course, our awesome team of coaches and employees.”

Tom Ferry International employs 122 people in its Irvine, CA headquarters and another 151 business coaches worldwide. The company was founded in 2004.

About Tom Ferry:
As a leading real estate coach for nearly 30 years, Tom Ferry is a well-known public speaker and business coach, providing real-world, hands-on training to real estate professionals worldwide. His seminars and events attract thousands of success-minded industry professionals annually. His Irvine, CA-based company, Tom Ferry International, employs more than 150 business coaches and a total staff of nearly 300 employees.

 

 

 

Realtr Pro App Helps Agents to Digitize Open House and Leads

Realtr Pro App Helps Agents to Digitize Open House and Leads

NORTH BETHESDA, Md./ August 28, 2017 (StlRealEstate.News) — Simpalm, a lead mobile solution provider in the DC and Chicago region, has developed a tablet and smartphone-based solution for real estate agents to conduct an open house. Realtr Pro is available as a free download on iTunes store, it is designed for iPad and iPhones. Most of the agents maintain a log sheet to collect visitors data during the open house, which is very tedious and time-consuming process. Realtr Pro will help agents to solve this problem, now agents can use this app during an open house to collect visitors’ data.

How Does It Work?

Realtr Pro is an ideal mobile solution for real estate agents who want to get rid of paper and pen during an open house and maintain customer leads on their mobile devices. Agents can enter the property details in the app and use it to collect visitors’ data during the open house. This app will capture all the visitor feedback as well that would help agents to understand what type of dream house a buyer is looking for. This app is exclusively designed for iPad and iPhone devices with modern user experience so that the agents make entries quickly.

Realtor Pro provides the following features:

  • Agent can get rid of paper and pen and capture all the details in the app.
  • Agent can add property details for the open house.
  • App will capture crucial customer data like phone no, name and email ID.
  • App will also capture the dream house of a buyer.
  • Ability to ask three custom questions from a visitor.
  • Visitors can enter notes for the agent regarding the property.
  • Agents can see all leads by open house and follow up with them via App.
  • Option to send messages to the leads.
  • Export the list of leads in CSV format.
  • All data is backed up in a backend system.
  • In-app purchase to add more open houses.

An agent can set up their first open house for free to experience the app and its benefits. More open houses can be added by in-app purchase. “We plan to add more features and functions in the app to make it more useful for Real Estate Agents.” said Piyush Jain, CEO of Simpalm. The app allows you to send feedback and suggest more features for the enhancement of the application.

About Simpalm:

Founded in 2009, Simpalm is dedicated to bringing more efficiency and mobility to the world. With offices in Bethesda and Chicago, Simpalm designs and develops mobile applications and responsive websites for clients both small and large. Simpalm delivers end-to-end services including UI/UX design, development, testing, deployment, and support. It has highly skilled iOS, iPhone app developers, Android Application Developers, iPad app developers, and HTML5 developers, as well as the business experience and technical acumen necessary to build sophisticated mobile apps for any industry or vertical market. Simpalm uses Amazon AWS, LAMP and Windows Azure to build cloud-based backend support for web and mobile applications. In addition to native apps, it builds applications and websites using cross-platform technologies such as Titanium, Xamarin and PhoneGap. Simpalm has developed more than 200 mobile application solutions for startups, SMBs, regional and global enterprises, and government offices, agencies and departments. Among its clients are Flextronics USA, Forte Payment Systems, Bed Bath & Beyond, Blue Cross/Blue Shield, and Cantada.

SOURCE: Simpalm

How to Become a Successful Real Estate Agent

How to Become a Successful Real Estate Agent

BROOKFIELD, Wis./ August 22, 2017 (PRN)(StlRealEstate.News) — The 12 essential things you need to know about becoming a real estate agent will be detailed during “Starting a New Career in Real Estate” webinars hosted by OnCourse Learning. These free one-hour webinars are scheduled during the lunch hour and evenings through the end of the year.

“For anyone considering a new career or joining the real estate industry, attending one of these webinars hosted by top real estate agents will provide a wealth of information,” said Brian Sholly, executive vice president of real estate for OnCourse Learning. “These webinars are invaluable as they provide a blueprint of what to do and what to expect when entering this potentially lucrative field.”

The first daytime “Starting a New Career in Real Estate” webinar is scheduled for noon ET Aug. 29. All of the free daytime webinars will be presented by OnCourse Learning Education Manager Richard Gallegos, DREI, CDEI, who is a licensed real estate associate broker and licensed contractor.

The first evening webinar is scheduled for 7 p.m. ET Aug. 30. All of the free evening webinars will be presented by real estate veteran Jo Mangum, who was named North Carolina Real Estate Educator of the Year in 2015.

Learn what it takes to be a successful real estate agent

During the webinars, Gallegos and Mangum will provide insight on the following questions:

  • What is a real estate agent?
  • What are the responsibilities of an agent?
  • What are the advantages/disadvantages of being in the real estate profession?
  • Do I meet the requirements?
  • What qualities make a good real estate agent?
  • What types of jobs are available in the industry?
  • How do you get paid as a real estate agent?
  • What should income expectations be the first year?
  • How much does it cost to get a license?
  • How much does it cost to start a business?
  • How can a real estate education benefit me?
  • How do I get started?

Register for additional free webinars

If you are unable to attend the August webinars about becoming a successful real estate agent, click here to register for any of the additional free webinars listed below:

  • Noon ET Wednesday, Sept. 20
  • 7 p.m. ET Wednesday, Sept. 27
  • 7 p.m. ET Wednesday, Oct. 18
  • Noon ET Wednesday, Oct. 25
  • 7 p.m. ET Wednesday, Nov. 8
  • Noon ET Wednesday, Nov. 29
  • 7 p.m. ET Tuesday, Dec. 5
  • Noon ET Wednesday, Dec. 13

About OnCourse Learning

OnCourse Learning delivers licensure, regulatory and compliance education solutions throughout the nation’s leading industries including financial services, healthcare and real estate. Through trusted industry expertise, compliance management and technology solutions, OnCourse Learning focuses on advancing the e-learning environment for individuals and businesses to help to build new careers, empower employees through knowledge and identify efficiencies in corporate training management. OnCourse Learning offers a full suite of educational products including state and federally approved prelicensing and continuing education programs, accredited course content, exam prep tools, publications, e-books, events and a sophisticated and customizable learning management system and course-authoring tool. To learn more, visit OnCourseLearning.com.

SOURCE: OnCourse Learning

New American Funding Opens New Retail Branch and Midwest Operations Center in St. Louis, MO

New American Funding Opens New Retail Branch and Midwest Operations Center in St. Louis, MO

St. Louis, MO./ Aug. 8, 2017 (StlRealEstate.News) — New American Funding, a leader in the mortgage industry, has expanded its Midwest territory to include a new location in St. Louis, MO, that will function as a retail branch and regional operations center. The location will celebrate with a grand opening on Thursday, August 10, 2017 at 6:00 P.M. CST.

Tremendous market growth prompted the mortgage lender to open the new full-service branch, which is located at 12312 Olive Blvd. Suite 240 in St. Louis. Since 2014, the region has grown from generating $42 million dollars in loan volume to a projected $400 million dollars by the end of this year. Senior Regional Vice President, Hamid Hamrah, oversees the branch and has been a driving force behind the market’s expansion.

“When people see our welcoming environment, they want to join our team; so we’re extremely excited for our incredible growth and this prime new location,” said Hamrah. “Build the right culture and the right people will come.”

Hamrah has established a regional team of more than 100 mortgage professionals and plans to continue expanding by growing operations, increasing local sales, and forming strategic partnerships with real estate agents to bring educational resources and workshops to the community. The branch will offer a variety of products from conventional to government loans and looks forward to providing the area with industry-leading close times and high-level customer support.

“We’re more than a mortgage company, we’re a team, and a family with a shared passion of helping people as they achieve their dream of homeownership,” said Krista Russo, Area Operations Manager. “Not to mention, our technology is among the most advanced in the industry so we’re thrilled about leveraging our innovative mobile resources to continue solidifying relationships with our real estate partners.”

About New American Funding

New American Funding is a national mortgage banker licensed in 48 states with approximately 130 branches that offer a variety of home loan options including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages. The company is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement, and VA Automatic mortgage lender.

SOURCE: New American Funding

CENTURY 21 Ranks Highest In Total Brand Awareness In Real Estate For 19th Consecutive Year

Connecting Cross-Cultural Hispanic Communities To The CENTURY 21 Real Estate Professional

MADISON, N.J./ July 13, 2017 (StlRealEstate.News) — The results are in and the CENTURY 21® brand is once again the top real estate brand for consumers, exceeding its competitors on total brand awareness for the 19th consecutive year and boasting the most established brand image, according to a recently released 2017 Millward Brown consumer survey.

When presented with a list of real estate agencies, total awareness of the iconic CENTURY 21 brand was 94%, notably higher than the nearest competitor at 89%. Consumers also selected the CENTURY 21 System as the most recognized name in real estate (32%), easily besting the nearest competitor at 27%. Consumers rated trust, knowledge and effectiveness of agents, and recommendation as the most influential factors in choosing an agent or agency.

“These results from a third-party global market research firm cement our status as the leading real estate brand and speak to the success of our broker franchise network in helping consumers realize the dream of homeownership,” said Greg Sexton, chief operating officer, Century 21 Real Estate LLC. “We are extremely proud to once again receive this recognition, which validates our System’s dynamic growth and the success of our independently owned and operated offices and their brokers and sales associates.”

As online communications and awareness of online real estate competitors continue to grow and offer consumers more sources and options in selecting a real estate agency, the CENTURY 21 brand has followed suit in raising brand awareness through digital and TV advertising, the survey found. The CENTURY 21 brand’s “Not An App” ad connected more strongly with consumers to drive more appeal for the brand whereas “Good Luck Robots” was perceived as a more entertaining ad. The survey also found that the CENTURY 21 brand is the leader in being recognized as the official sponsor of the U.S. Soccer Team and received top recognition for advertising in the NCAA Men’s Basketball Tournament and as a national philanthropic partner of Easterseals.

“This recognition comes during an exciting time as we continue to leverage our agent-centric platform, national marketing programs, proprietary online tools and key sponsorships to raise System member awareness,” added Sexton. “What we do is maximize new business opportunities in an effort to assist our System members help home buyers and sellers make informed real estate decisions that in turn instill trust and loyalty in our professionals and our brand.”

About the 2017 Millward Brown Demographic Ad Tracking Study
The survey results are based on online interviews with 1,200 consumers with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years).

–      Brand awareness question based on a sample of 1,200 respondents.
–      Recognition question based on consumers aware of brand.
–      Results are significant at a 90% confidence level, with a margin of error of +/-2.4%.

  • The study was conducted by Millward Brown, a leading global market research organization, from April 12- April 26, 2017.

About Century 21 Real Estate LLC
Century 21 Real Estate LLC is comprised of approximately 7,400 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 111,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2017 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

SOURCE: CENTURY 21